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Find topical tips and inspiring interviews, as well as recommendations for seasonal celebrations, events and occasions. Follow our publications and stay up to date with the latest news, trends and seasonal highlights!

PRE-CHRISTMAS PARTY: NON-ALCOHOLIC TASTING
A non-alcoholic tasting for your pre-Christmas party? Host an unforgettable event at our stylish FLAGSHIP store on Fabianinkatu in Helsinki, where you can sample the world’s finest non-alcoholic beverages
The difference between 0.0% and a maximum of 0.5% is about the size of a ripe banana
If we wanted to avoid all traces of alcohol, would we also have to stop consuming all foods that naturally contain alcohol?
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Good news for everyone who appreciates high-quality non-alcoholic wines and sparkling wines, or non-alcoholic "spirits." Starting July 18, 2026,
Free Spirit Brings the Spirit of Christmas 2025 to Homes: A Fundraiser and Matching Donation for Organizations That Help Victims of Violence
The most common reason for a police house call is violence at Christmas time. This year, the non-alcoholic shop is donating and supporting a Christmas collection
Still buzzing in the glass - the first year alcohol-free has been full of discovery and courage
We were predicted to fail quickly, but now we are celebrating our 1st anniversary. Thank you for being part of creating a non-alcoholic culture
Would Anthony Bourdain have changed his mind after tasting the world's most valuable non-alcoholic sparkling wine?
Anthony Bourdain once said something like this about non-alcoholic wine: "It's like decaffeinated coffee or a vegetarian steak...
July's non-alcoholic novelties & open tastings
It may be raining outside - and cold - but non-alcoholic drinks are holding their own even in Finland
0% as a trend at weddings - non-alcohol is the new normal for the modern party
Modern wedding parties give equal consideration to non-alcoholics and alcoholics - both in drinks and guests. One of the most important aspects of a modern wedding reception
Non-alcoholic wine and alcohol "mixing" is the new normal
Preconceived expectations overshadow both the non-alcoholic wine obsession and the moderation goals. By Jenny Rostain, Free Spirit To the "perfect" non-alcoholic
NON-ALCOHOLIC BUBBLY YOGA
Now you can organise a group skumpa yoga session and enjoy the world's most award-winning non-alcoholic drinks at the same time! Book for your friends or