Today, the non-alcoholic drinker is the rule - and no longer the exception
The world is changing: even those who still drink alcohol are now choosing non-alcoholic options in their daily lives. At the same time, sales of non-alcoholic beverages are growing the fastest in the beverage market.
Free Spirit helps companies offer high-quality non-alcoholic alternatives to consumers and partners—and boost customer satisfaction and service quality. We help companies adapt to market changes and capitalize on the sales potential of the non-alcoholic sector.
Are you a professional? Contact us using the form at the bottom of the page or by calling +358 45 238 8833.
—EUROPE’S LARGEST STORE FOR PREMIUM NON-ALCOHOLIC BEVERAGES—HAS ALREADY SERVED OVER 40,000 CUSTOMERS
The Free Spirit ESPA SEASONAL store in Helsinki served customers alongside the flagship store on Fabianinkatu from 2025 to 2026.
“We created a concept in which customers who consume non-alcoholic beverages, the businesses that serve them, wine and culinary traditions, and the world’s finest non-alcoholic beverages take center stage.”
– Jenny Rostain, CEO and Founder
Free Spirit stores were born out of a need to show appreciation both for customers who drink non-alcoholic beverages and for high-quality non-alcoholic beverages themselves. With the customer experience in mind, we designed a space on Fabianinkatu in Helsinki for 2024 where non-alcoholic beverages—such as wines, sparkling teas, spirits, and beers—take center stage, with personalized customer service helping customers find the right products.
The opportunity to sample non-alcoholic wines and spirits in a cozy setting turns the shopping experience into a holistic one that many customers are happy to return to. – You no longer have to buy products blindly: tasting them is your guarantee of quality.
'S CLIENTS STILL CONSUME ALCOHOL
AVERAGE AGE OF CUSTOMERS
SERVING
CONSUMER CUSTOMERS
PRAISE FOR THE UNIQUE
SERVICE EXPERIENCE
The Free Spirit FLAGSHIP store in Helsinki, located at Fabianinkatu 31, has received accolades for its storefront displays and for offering Europe’s most extensive selection of premium non-alcoholic beverages.
“When we opened our second seasonal store on Pohjoisesplanadi in October 2025, we realized that everyone now enjoys non-alcoholic beverages. That’s why high-quality customer service is at the heart of what we do. We want to be a non-alcoholic store and online shop where every customer is treated as an individual.”
Our knowledgeable staff will help you choose drinks, come up with gift and event ideas, and pair food and drinks. During the busiest times of the year, Free Spirit operates two non-alcoholic stores.
The diverse tasting and educational events held in stores offer an opportunity to explore non-alcoholic products in greater depth under the guidance of a leading industry expert.
Ready-made event packages, such as guided tasting sessions for small and large groups, can be found on our Events page. You can check out our weekly tastings and their themes in our tasting calendar.
IN ADDITION TO OUR STORES, WE ALSO OFFER AN ONLINE STORE—B2B CUSTOMERS EVEN BEYOND FINLAND'S BORDERS
FREE SPIRIT FLAGSHIP
FABIANINKATU 31, 00100 HELSINKI
Open: Mon–Fri 11 a.m.–7 p.m., Sat 11 a.m.–6 p.m., Sun 12 p.m.–5 p.m.
SPECIAL OPENING HOURS:
Unless otherwise noted, we are open during our regular hours.
FREE SPIRIT ESPA – SEASONAL SHOP
Open seasonally – closed during the summer and fall seasons
INQUIRIES:
CONSUMER CUSTOMERScontact@freespiritdrink.com+358 40 661 7057
B2B SALES, BUSINESSES, IMPORTS, MEDIAcontact@freespiritdrink.com+358 45 238 8833
YOU CAN CONTACT US USING THE FORM ON THE "CONTACT US" PAGE OR BY EMAIL.
YOU CAN ALSO FIND MORE INFORMATION ABOUT THE STORE ON SOCIAL MEDIA.
GOOD TO KNOW:
Our stores are equipped with a portable wheelchair ramp suitable for wider wheelchairs.Our staff will assist you in using the ramp.
Children are also welcome in our shop, where we offer them an Arione Hup sparkling drink to try.We are a breastfeeding-friendly store.Pets are welcome.
HERE'S HOW TO FIND US:
Trams 4, 2, and 9; the stops at Senate Square and Aleksanterinkatu.Take the subway to the Yliopisto stop.
FLAGSHIP: On Fabianinkatu, between Pohjois-Esplanadi and Aleksanterinkatu,Across from the Stock Exchange Building, between the Paradox Museum and Alpa.
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